Industrial insiders hold high expectations on the expo

In 2013, when Britain’s Prince George made his first public appearance, the swaddle he used immediately became a focus of public attention.

The product was from the famous American infant brand Aden plus Anais. Its designated supplier, Nantong Haimen Sunshine, has been closely cooperating with it for 12 years.

At the ongoing 133rd Canton Fair, Nantong Haimen Sunshine is promoting its own product.  “Behind the product’s massive sales, in addition to its excellent quality, the celebrity effect is also a reason,” said a company manager who is well-versed in celebrity-driven sales and therefore would not waste the opportunity of the fair.

He said that the company is now actively promoting its own brand to the high-end European and American markets. It also has confidence regarding the results of its presence at this exhibition.

Its products have been exported to North America, Europe, Southeast Asia, and other countries and regions. The company’s sales in 2022 exceeded 200 million yuan ($29 million), of which the sales of cross-border e-commerce accounted for approximately 15 percent. In the North American market, 20 percent of orders were obtained through cross-border e-commerce. “Although the current foreign trade is in a complicated situation, with the ‘blessing’ of cross-border e-commerce, coupled with the resumption of offline exhibitions at the Canton Fair, we are confident to maintain a counter-cyclical growth,” said a company manager.